Introduction a service business and I am


it now…is for everyone who want to cook but with a
different taste. The main reason that I want to start my cooking business that
everyone has a different penchant for cooking and even many people don’t know how to cook. The main reason for creating this company is
that I had a variety of food made by my mother and I want others to taste the
same as I tasted those delicious foods. By this way my recipes will spread
world wide. My online cooking lesson will help those novice who want to start their career a s a chef…a master chef. Many females who are housewives and leading their
life successfully it will be a boon for them as well because they are ones who
are taking care of their family specially when it comes to food. I know many
dishes which can
be cooked instantly. So it will be a great favor for the housewives to make
those dishes for their kids. Thousands of persons are living without their
family outside for their jobs and they miss the food of home so they can also
learn from My managing and communication skills will help to
boost my business. Students can take my lessons online or they can login and
access my recorded videos.

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business is a service business and I am the CEO as well as I will the sole
trader. There is no partnership required for my business. It will be a one man
show. There is very less money required to start my business that I can ask my
parents to lend me. The only thing I have to do is to make a very interactive
website named where my would be
students (housewives, trainee chef etc.) will learn online about the different
cooking styles. This making of website will cost me around AED3000. I have to
assist a software developer to help me in digital marketing because at the
initial level I need someone to promote me online. At home I have to fix a big
room as my kitchen where all the necessary things will be present. 3 -4 cameras
will also be fixed at some specific angles to record my cooking. So as a whole
I will be the only one owner of my company AED5000 will be required to start my
business. It is my spirit that boost my confidence to take risk and to do
things differently.

I have
decided to start this business because I am self-capable. The only issue I will
face that is a good start. For this purpose I will need a person who can help
me in digital marketing. I would like to involve my mother in this business
because her taste is super.















 Marketing mix:




It is
only a single website and an app called the unique selling price
for my business is delicious taste, different food items, easy to cook and
manage recording can be seen and recipes are also available. Cookitnow app and
website will provide online cooking lesson previously recorded lessons witch
can be downloaded after being subscribed to my website My recipes can also
be shared among the people who subscribed.





know that it’s not an easy task to attract people who are interesting in
cooking and different make my online business famous I will be doing a
good strategy to attract people to my business. My company will be having a
logo and I will find some good personalities of the field of hotel management
to promote my website. A software developer will help me for digital marketing.
i know that it will be only the mouth publicity which will work for me.



My online
classes will be of 30 aed and maximum people can subscribe after paying online
recorded classes can also be seen only by subscribing at the same rate i will
release DVD’s of my cooking classes as well which will result in a good fortune
cost of one DVD will be aed 50 and it will comprise 10 lessons.



One online class

AED 30

Recorded class

AED 30


AED 50 (10 lessons)


will take 2 classes per day and 5 days a week. If at least 50 people are
subscribing daily it will be around AED 1500 and weekly it will be AED 7,500
and monthly it will be AED 30,000. In addition, my recorded classes and DVD’s
will also earn me a good profit.











online classes require promotion because it is not an easy task to be famous in
the beginning of the business I need the help of a person who is expert in
digital marketing .he will be doing online advertising for me and my website on
for example :google ,YouTube videos, Facebook, yahoo ,etc. and if someone
search for the food and recipes my website name will at the first of the names
of the websites .I will hire this person and salary would be on percentage
basis because at the start I have to struggle to establish myself. So there
won’t be any pressure to give an amount to a person who is helping me in my
business.  He will be advertising me and
my website using some pictures, food items and logo.




There is no shop required for my business as I will be operating from my
home. Its all about online promotion and subscribing. I can achieve a good
progress in my business of the help of digital marketing for with I am very
much sure. So there is no need of any shop or anything. But my recorded DVDs
will also be available on my website for which interested people have to pay


Sources of Finance

To establish my business at home
I need to fix a room with all new utensils, safety measures for example: fire
extinguisher and decorations for the viewers to attract in my lessons/classes.
For all these purpose, I need of AED3000 with I will lend of my parents. My
business will be profitable in a month only were hundred’s if people learn from
me about cooking there is no need of bank loan or the help of the government.



I think
my business will be successful and soon it will make money because it is one of
it own kind and there are very less people in this business my different
cooking styles and lessons to housewife’s, trainee chef and the persons who is
staying outside abroad will be a boon for my business I am very much confident
of my skills and my strategic plan for digital marketing.


I am
not doing any harm to anyone with my business nor even harming natural
recourse’s in any way I am not piloting air, water or soil in any way the way I
will give my class will be base In the requirement of my students and even I
will not force them to subscribe for me or my website it will only help them to
increase in cooking skills so by this way my product, services.


It is
only me who is working for my business and doing all the work including buying
raw food, fixing cameras and making strategies for my business to develop and flourish,
the person who is helping me in digital marketing is working only one or two
hours In a day and he is not overwork for his contribution he has been given
specific percentage from profit so by this way use of labor recourses is


In my
business, natural recourses are safe only very small amount of water vapor will
be produced. The amount of water I will be using it will be according to the
need of food items and foods don’t consume much water. The left-over of food
items like peels of vegetable and fruits biodegradable witch can be easily
decomposed by microorganisms resulting in good soil fertility so overall my
business very ethical in context of natural recourses.



have chosen as services because I want others to taste the same
way I tasted thousands who are living alone will find some tasty food many
housewife’s will find different alternatives for their husband as well as kids,
trainee chef is also my target because they want to cook differently to settle
them self on food industry.

only issue I had in writing process was about price of my services. I spent one
whole day discussing with my mom and brothers she made me understand that
prices should be reachable for everyone and your main students will come from
middle class of the society.

I have met all my requirement of my assessment including introduction,
marketing mix, price, promotion and as well as ethical issues related to
natural resource, labor and price.

If I
have to start it all again I would like to start with the financial sources
because any business is based on the financial it receives.