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In documentary was made in 2001, a

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In this day
and age, media has been the biggest form of past time entertainment not only to
adult but also children. Media can be access almost on every device in today
society which can also influence the minds of people watching. The Walt Disney
Corporation is a huge media conglomerate which owns a lot of media companies
including radio network, music studio, cable network and etc. Since Disney owns
a lot of media, they can choose how to display certain information out to the
public for their corporate gain. Disney films are an example of how they can
influence people, especially children as they are shown to be innocence and
fun. Since Disney are shown as innocent, they can influence people who watch
their film in many different ways which include representation of gender as I
think they had improved a lot over the years.

In the
documentary called Mickey Mouse Monopoly: Disney, Childhood and Corporate
Power, it outlines how Disney uses their power as they are one of the biggest
media conglomerate in the world to influence young children to mind through
their film (Feng Su & Picker, 2001). Since this documentary was made in
2001, a lot has changed over the years in term how Disney film is portrayed but
there are some ideas from back in the day that Disney still doesn’t
acknowledge. Frozen which is a Disney film that was created in 2013 became a
huge success as one of Disney highest-grossing animated film. Dues to its huge
success, it also played a role in influence children minds for this generation.
The film was about two sisters who were princesses in this kingdom but with one
born with an icy power which was growing at a fast rate as she could not
control her power. She ended up hurting her sister at an early age which leads
to her parent trying to hide her away from people until she could control her
power. As time pass, it was the day of her coronation to become Queen of the
kingdom when her power was exposed to the public and was considered a monster.
Her emotions to the comment made to her ended up triggering her magic to cause
an eternal winter which she can’t stop. So, her sister set off on a journey to
save her and bring an end to the winter (Vecho & Buck/Lee, 2013).

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Over the
course of Disney existence, Disney has shown how they want to represent gender
roles in term of their movies. In the early days of Disney, females in the
movie would be very weak in a sense that they need to be saved by a man who is
usually strong and manly. This idea around gender roles would become the “norm”
in a society where children at a young age would adapt to these roles as they
grow up. If you were to step out of these “norm”, you would suffer consequence
as you were an outsider that refuse to accept society way of thinking (Barber,
2015). Media are one of the biggest influence in term of creating these social
“norm”, as they encourage people watching/tuning in to follow the guideline
that they set up. The films that were mention in the documentary support this
idea as females in these movies are often to be very seductive while the men
have to be strong and manly (Feng Su & Picker, 2001). This image of how a
male/female are supposed to look affect people who watch their movie as they
want to be like that in the future but not realizing that most people aren’t
like that in real life. 

This
mentally of Disney way of think would change throughout the year leading to
present days as it has been getting better. In 2013, Disney would release a new
princess type animated film called Frozen. Frozen would break what you would
call social “norm” or gender roles as for the first time it would star two
strong females character instead of the usual male and female. Compare to the
usual romance type story, this film focused more on the development between the
sisters and show why a family relationship is so important. There are male
characters in the story that help out one of sister but she is able to make the
decision on her own and does not depend on them to save her sister. In the
film, she even left the prince (that she just met and fell in love dues to love
at first sight) behind to take care of the people while she set off on her
journey to save her sister. This was a huge change for Disney and also a change
that was needed as time has changed where women can have control of her life
and do not require a man to rescue her/make happy (Barber, 2015).

In
conclusion, media play a huge part in influencing the mind of people as
innocent children would not be able to tell right from wrong. Disney is able to
pass a message through their innocent animated film like how a person should
act in society but can be seen as fun and innocent without knowing that there
is a true message behind it. The younger viewers like children tend to mimic
what they see through media (O’Shaughnessy & Stadler, 2012) and that can
change how they grow up thinking these are how society will view this and I
must follow.  When Disney decided to move
forward with how society has changed in the films, it created a huge ripple
effect as they are one of most powerful media conglomerate in the world. They
have the power to influence people from right and wrong. The change in Disney
way of thinking after Frozen is in the right step toward a better society where
everyone is equal. Hopefully, they will continue down this path.

 

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