Dress Me Up Shop Business Plan Executive Summary Dress Me Up shop is a website that sells specialized clothes. Dress Me Up Boutique has been conceptualized year 2012. Dress Me Up aims to eliminate middleman and offers creative fashion clothes that is both functional and beautiful. Because our shop manufactures all the clothes we are selling, we can say that we can save in the cost in producing our very own product. The savings are passed on to our customers who will be paying a fraction of what they normally do for current retreated fashion in stores.
Dress Me Up clothing line consists of good fabric, good materials, designs and styling on the market. Dress Me Up aims to hired skilled workers to give the best product for the consumers. Our design team will work for the first rate designs in fashion. Mission Dress Me Up’s mission is to present consumers with designs, styling and clothes that energizes any lifestyle a consumer has. Whether it would be an executive look, a dramatic look, a teeny look, Dress Me Up has it all. Dress Me Up has a comfortable, manageable, durable accessories and clothes that will look and feel wonderful. . 2 Key to Success * Accessible website that is entertaining to surf. Like a trip to your favourite store where you always find something new that you want. * Establishing a strong advertising campaign in a traditional media vehicle; i. e. magazines. * Excellent vendor relationship that will facilitate quality manufacturing of Dress Me Up clothing line and quick shipment of orders. * Acquiring an excellent design staff. Start-up Summary Dress Me Up’s start-up costs consist mostly of design and marketing. Dress Me Up has P2, ooo, ooo. 2. 1 Start-up Requirements gt; Leased Office Equipment > Computer Equipment > rent > Others 2. 2 Companies Ownership Dress Me Up is owned by the creators of it. Marketing Mix Strategy Products Dress Me Up will sell women’s and men’s clothes and accessories online. We will give customers needs in fashions such as: * Outdoor outfit (sports, seasonal outfit) * Executive Outfit * Dress * Gowns * Personalized t-shirt * Barong Promotion Dress me Up’s marketing strategy is a simple one. We will introduce customers to their products and website through social sites.
For the first two months, Dress Me Up will offer 10% off for all purchases under P2, 000 and 15% off all purchases over P2, 000. People Besides the owners Dress Me Up will have a staff of eight: • Three member design team. • Web administrator. • Two member marketing team. • Accountant Place Our Dress Me Up Factory is located at Poblacion Arayat Pampanga near the Town market. Because we are an online shop, our shop can be found through surfing the internet. Price Our product will range from P200. oo-P10,000. 00
Marketing Analysis Summary In the past years, fashion Industry has grown into billion peso niche. The popularity of the internet has launched a number of online stores for women and men’s wear but no company is exclusively selling their product online. There are number of reason for it but the strongest is because the strategy is new and untested. It’s hard to sell a product online but it can be easy if consumer will have fun in buying it. The key is marketing our target customers in the traditional advertising medium for products.
The ads will focused on eliminating middleman in your business in your budget and stepping up to the distinctive style of Dress Me Up. The Company Logo will also be important marketing tool in bringing customers to our website. Market Segmentation Dress Me Up will be focusing on two distinct groups of men ;amp; women that purchase our products. * 17-25 years of age: Youth drives the market so this is the important group to attract in the website. They have less money than the older group so we must give them what they want for less.
The key is to have inexpensive selections in each clothing group that have the popular cut. The company’s logo attractiveness to this group cannot be stressed strongly enough. The initial small purchases will grow larger over time * 26-40 years of age: They are the core group that will drive Dress Me Up’s success. This target group is responsible for the growth of outdoor women’s wear. They will be harder to pull into the website. Once there, the key will be promoting the quality, attractiveness and savings. In addition, we will have to assure that the purchase will fit the way the customer wants it to.
It will be crucial that the return policy is hassle-free and speedy. Strategy and Implementation Summary Dress Me Up will win market share in the women & men’s clothing niche by aggressively pursuing visibility with its target customers. Competitive Edge Dress Me Up’s competitive edge is its focus on the process than on product. The website is just the endpoint of an entire marketing program to drive customers’ interest in Dress Me Up. Though we have confidence in the quality and attractiveness of our products, we know that building the road to the website is our most important job.
We will introduce a new clothing measurement feature that is fun to use and will reduce customers confusion on how the clothing will fit. This will increase customer satisfaction and reduce returns. 5 Competitive Strategies 1. Cost-leadership Strategy Dress Me Up find a manufacturer of fabric which has a low cost but has a good quality of fabric. Because our shop will be tailoring our entire product we can lessen the cost in producing our clothes. 2. Differentiation Strategy Our Clothes are all manufactured by our company which makes it different in other online shop which sells the same product.
Our clothes can also be customized depending on the customers. 3. Innovation Strategy To meet the ever growing competitive market, we will always update our designs prior to the trend. We can also make our very own trendy designs. Unlike the usual ordering of products which costumer will come personally, our shop is highly innovative, costumer can order our product in just surfing the internet which makes it more convenient in their time. We will also be having our make-over service, so costumer will conveniently have make-over inside our boutique. 4. Growth Strategy
We will be branching out our boutique so customer can reach us conveniently. 5. Alliance Strategy We can ally to Shoecillicious shops which sells shoes, that shop will complement our product in the market. We can also form an alliance with the fabric manufacturer; we will make them our major supplier of fabrics. We can also ally with the designer that will share their knowledge to us when it comes to clothing line. Sales Strategy Dress Me up will launch a campaign which focus on the idea of “keep the money you give to the middleman” and use it to get our products and enjoy life.
We estimate it will take most of the year to build our sales to the point where we begin to show a profit. Dress Me Up will offer discounts at various times of the year to even out seasonality and build initial awareness of the website. Our business will be to deliver retail product online, it will be important for my clients to have outstanding website functions, furnishing valuable information and user-friendly navigation. Marketing by work-of-mouth referrals will be initially the most single means of new business.