Controlling people to make particular decisions when

is the core social motive that best explains people’s perception of
choice as discussed in Dr. Sheena Iyengar’s talk. Controlling is a
social motive which argues that individuals are usually motivated by
factors that make them feel effective and competitive when they deal
with both the animate and inanimate environments. According to Dr.
Sheena Iyengar, people’s perception of choice depends on the reasons why
an individual wants choice, the factors that impact on what and how he
chooses, and the way an individual can improve his decision-making
outcomes. Evidence suggests that a social motive plays an instrumental
role when it comes to the kind of choice that a person will make,
especially when he is faced with numerous factors from which to choose

In the talk that is entitled “The Art of Choosing,”
Sheena argues that there are numerous factors that affect the
decision-making processes of human beings. She examines the reasons that
affect the way people make choices, the impact of these choices on the
individual, and ways in which people can adapt the different
circumstances in order to make decisions that are more appropriate in
the future. This is where control becomes one of the most important
social motives that stimulates people to make particular decisions when
they are faced with diverse issues in their environment. To better
understand the social motive behind controlling, it is important to
analyze the basic factors that tend to drive human behavior. The
abilities to make appropriate decisions depend on the actual power of
making a choice and it is very important in the life of every

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is a crucial social motive that defines the way people perceive and
make choices. The ability of an individual to control enables them to
feel effective while the absence of control makes people look for
information that will be essential in restoring control. A person who
feels that he is in control of issues that he is facing is in a better
position of making effective and more efficient choices. Furthermore,
control gives people the power to become healthier, happier, and live a
better life. This is because being in a position of making certain
choices usually give an individual the powers to be in control and thus
attain certain objectives. This can either be the capacity to make
important decisions at the office, control the working hours to be more
flexible, and attain support that is needed at work. Scholars are of the
opinion that mutual control takes place when individuals who have
formed a group are able to influence each other and consequently
function in certain ways. This kind of control is important when it
comes to choices and decision-making processes since it enables
individuals to fit well into specific social groups. Furthermore, it
will encourage group members to form helpful behaviors that will enable
them to achieve a common goal.