Advertising helps customers to keep
up-to-date of latest developments in the market for new products or services. It
helps to build awareness of the products or services that are of use to customers
and potential buyers. In the past, Carjen used promotion strategy such as
roadshow, print advertisement, and social media advertising. Carjen set up the roadshow will
be held at petrol station, R&R restaurant and supermarket. The
disadvantage of roadshow promotion strategy is short term and unexpected number
We recommended Carjen implement new advertising
strategy which is billboards advertising on the busiest highway with numerous
industrial and residential user areas. The use of billboards is
an outdoor advertisement which relevant and effectiveness because of its able
to target a wide viewers. The advantage of billboard advertising are attention-grabbing and effective attracting viewer
likes passers-by and drivers because it are huge size and height (Williams, 2009).
Williams, D. (2009). The
Arbitron National In-Car Study. Retrieved from : http://www.arbitron.com/downloads/InCarStudy2009.pdf
2. Expand distribution channel
Selling merchandise through retail channels is an
option for reaching customers and prospects efficiently. Carjen has distribute the
products to several supermarkets such as Econsave, Giant, Family Store,
Billion, Super Cowboy, TF Value Mart, Tunas Manja, Nirwana Batu Pahat and KK
Mart. Carjen did not distribute their product to hypermarket such as Tesco, Mydin,
Aeon and others. This is one of Carjen’s competitive weaknesses because as many
consumer prefer go to hypermarket like Tesco, Aeon and etc. The differential
between supermarkets and hypermarkets is that supermarkets are basically large
and self-service grocery stores where consumers get their food and household
goods whereas hypermarkets are large retail spaces with supermarkets and
department stores. Moreover, expand distribution channel to more and more
distribution can help the company to growth brand awareness among their
customer about the company products.
According to (Hassan,
Rahman, & Sade, 2015) statad that, hypermarkets are one of the modern
retail concepts that make highly accptable by Malaysian buyer.
Based on the result from the research study, the majority of consumers are
prefer to go hypermarket instead of traditional grocers, convenience stores and
minimart. We recommend expand distribution channel to hypermarket might
increase the sale profit and build strong brand awareness.
H., Mahdee, J., & Sade, A. B. (2015). Hypermarket retailing expansion
as a hub of socio-economic development in Malaysia. The Journal of Business
in Developing Nations, 14(1), 33-49.
3. Wholegrain ingrediant to fulfill market demand
year 2017, Malaysia was ranked as Asia’s most obese country followed by South Korea,
Pakistan and China. Based on the finding of British medical journal, The Lancet
exemplified that 49% of women and 44% man in Malaysia considered obese. Our health
minister has advised that the country is in fatness epidemic with almost half
of countries being overweight or obese. Seen overweight and obesity might
become serious problems in the country therefore reduce obesity rate are not
only responsibility of Malaysia government.
customers trends are varying the food and beverage market in health and wellness.
As consumer demand shifts, the food and beverage manufacturers have the
opportunity to develop healthy new products to meet the needs of consumers. We
recommend Carjen start produce instant noodle with wholegrain ingredient to
appeal to health-conscious consumers.
NEWSTRAUTSTIMES. (2017). MALAYSIANS MOST OBESE
REGION. Retrieved from: https://www.nst.com.my/news/nation/2017/06/246538/malaysians-most-obese-region
An rising number of self-service
kiosk and vending machines are popularity in office building, hostel lobby and
university campus in Malaysia provided that to the busy staff and student who do
not have time to go out grab a snack. Basically, the vending machines installed
in building area with easy to eat item such beverage, cup noodles and snack.
The self-service technology are
creating opportunities for Carjen therefore we strongly recommend Carjen installing
vending snack machine. The machines that dispense Carjen’s snack product in
public places like malls, campus and workplace where those can make the most of
their trips. These machines are much preferred by people because they offer
food that can easily be consumed and carried around. The advantage using vending
snack machines allow customer buy products at any time of the day.